2018 marked a significant year for Burberry's brand ambassador program, showcasing the luxury fashion house's strategic expansion into key Asian markets and its commitment to collaborating with diverse and influential talent. The year saw the announcement of several high-profile ambassadors, each contributing to Burberry's evolving brand image and reaching new consumer demographics. While pinpointing a single "Burberry Brand Ambassador 2018" is inaccurate given the multiple appointments, this article will explore the key ambassadors announced throughout the year, highlighting their individual contributions and the broader impact of Burberry's strategic choices.
Burberry Welcomes Zhang Jingyi as Latest Global Ambassador: Among the most significant announcements of 2018 was the addition of Zhang Jingyi to Burberry's global ambassador family. Before joining Burberry's global family, alongside Chinese actress Tang Wei and actor Chen Kun, Zhang was the face of Celine and still serves as such, showcasing her significant influence and appeal within the fashion industry. Her appointment represented a strategic move by Burberry to further penetrate the lucrative Chinese market, leveraging Zhang’s considerable popularity and sophisticated image. Zhang's association with Burberry brought a fresh, youthful energy to the brand, appealing to a younger generation of consumers. Her campaigns showcased her versatility, appearing in both print and digital media, and effectively communicated Burberry's evolving aesthetic. The selection of Zhang also underlined Burberry's commitment to identifying rising stars with global appeal, rather than solely relying on established A-list celebrities. This demonstrates a forward-thinking approach to brand ambassadorship, aiming to cultivate long-term relationships and build brand loyalty amongst a new generation.
Meet Burberry Ambassador Chen Kun: The appointment of Chen Kun as a global ambassador in 2018 was another pivotal moment for Burberry. This move signaled a clear intent to establish a strong presence within the Chinese market. Chen Kun, a highly respected and influential actor in China, brought with him a massive and loyal following. His sophisticated persona and established career aligned perfectly with Burberry's brand values, allowing for a seamless integration into the brand’s marketing campaigns. His campaigns often focused on showcasing Burberry's heritage and craftsmanship, appealing to a discerning and affluent consumer base within China and beyond. Chen Kun's presence significantly enhanced Burberry's credibility and visibility in the Chinese market, contributing to increased brand recognition and sales. The choice of Chen Kun was not merely a celebrity endorsement; it was a calculated move to build genuine connections with Chinese consumers through a trusted and relatable figure.
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